AYGO Coffee & Co, is a millennial cafe in Magelang, Central Java, Indonesia. Founded in 2015 by Dewantara Hary, coffee enthusiast by traveling around the area to taste local coffee.
AYGO Coffee & Co, is a "rooftop" millennial cafe in Magelang. Founded in 2015 by Dewantara Hary, a coffee enthusiast by traveling around to taste local coffee.
*)Play the video below to enjoy the modern cafe atmosphere
AYGO did a logo redesign last September by opening a logo contest. The following is a brief description of the concept and visualization of the AYGO logo design that I created as a winner.
There are some ideas from the analysis found in AYGO Coffee & Co based on my observation. I named this concept "steps to enjoy AYGO Coffee & Co". The first steps is finding a lovely place to hang out with your partner. For example, you and your partner want to enjoy a lovely atmosphere together, you can search for AYGO Coffee & Co, maybe on a Google Map.
AYGO Caffee & Co is a pioneer of coffee drinking culture in Magelang, especially AYGO can provide green space in the middle of urban areas.
After serving a leafy green place, AYGO also has a large area, this is what supports the comfort to relax. With a large area there are many places to relax or chat with your partner.
Finally, don't forget that AYGO serves a quality and delicious food and beverage menu to support the quality time of you and your partner. "Sarwo Edi" is AYGO's signature drink.
These 4 keywords will be a supergraphic support for the AYGO Coffee & Co. logo. While the shape of the logo itself is inspired by the main AYGO room which is a place for all food and beverage menus to be made. Red means lovable, green is leafy, blue is comfort, and yellow means quality.
AYGO's typographic style is as harmonious as possible when combined by its main logo and
four supergraphics.
If you look carefully, the letters in AYGO actually represent the supergraphic "steps to enjoy AYGO Coffee & Co" concept.
